# Advertisers

An advertiser identifies the brand or organization associated with an insertion order or creative. Using this API, you can list and create advertisers.

Advertisers in the Vistar DSP are global and shared across all seats and users.

 - [GET /advertisers](https://developers.vistarmedia.com/apis/dsp/advertisers/dsp_listadvertisers.md): Returns the global list of advertisers available to all seats in the DSP.
 - [POST /advertisers](https://developers.vistarmedia.com/apis/dsp/advertisers/dsp_createadvertiser.md): Create a new Advertiser
 - [GET /advertisers/{id}](https://developers.vistarmedia.com/apis/dsp/advertisers/dsp_getadvertiser.md): Returns an individual advertiser.